Concrete Dust

Engraver Joe found profitability in decorative concrete. Groov-E-News had a post working out the NET with costs and rates that is connected to this infographic used in an email to Engrave-A-Crete customers.  The post is entitled “Success Story | Engraver Joe and His Mongoose.”

It is important to remember that the concept works. And that it works on more than paper.

It is important to remember that not all projects are going to be 1,000 sq. ft. and pay for the Mongoose in one fell swoop. Just as important to remember that there will be larger projects and in the beautiful art of math, the smaller projects do add up.

It is important to remember that this probably didn’t ‘just happen’ to Joe. He did some marketing. Maybe he networked in person to offer his services. Maybe he’s been working for quite awhile building a circle of influence where he is trusted. So that when Joe stands up and says he’s going to provide decorative concrete, his reputation has proceeded him and the best jobs are his. That reputation is a stellar marketing tool because when people have good things they can say about you, others want you to work for them.

Joe’s El Dorado of decorative concrete is there for him to mine over and over, because he got himself set up with excellent equipment, training and marketing.

You could be Joe. But, you gotta get off the couch and make the decision. Engrave-A-Crete offers a 3 day seminar with hands-on for the tools, stains and sealers. Not a “butt going numb in the chair” lecture training, but a “get in there and try it all” training. It is a good investment for business (or successful DIY.)

I heard on the grapevine that a comprehensive equipment rental program is about to be launched. Don’t have details, but you can call Engrave-A-Crete at 800-884-2114 and find out more. When I get the whole story, I will share it. Meanwhile, don’t wait for me…get off the couch and find out for yourself.